Influencer media kit · verified Instagram data

Work with Pregnancy Nutrition TZ

139,000 followers. 27 million views in 90 days. One documented brand case study.

@pregnancy_nutritiontz is Tanzania's leading maternal nutrition creator — not a lifestyle page that occasionally posts ads. Caren Shuubi Victor reaches 879,550 accounts every 30 days, drives 106,000+ profile visits per month, and converts attention into WhatsApp orders and product saves. This report gives your brand the full picture: live account analytics, audience geography, and documented results from brand partnerships showing exactly what collaborations deliver for your brand.

Creator@pregnancy_nutritiontz
Followers139,000
Posts3,698
NichePregnancy · postpartum · nutrition
Websitepregnancy_nutritiontz.com
MarketTanzania · Swahili-first
Account performance (Instagram Insights)
27.2M
Views — last 90 days (13 Oct – 10 Jan) · only 1.9% from ads
13.0M
Views — last 30 days (12 Dec – 10 Jan) · 879,550 accounts reached +9.1%
1.44M
Accounts reached — last 90 days +32.5%
106K visits
Profile visits last 30 days +145% — mothers clicking through to learn more
The creator

Who is @pregnancy_nutritiontz?

Tanzania's most trusted maternal voice on Instagram

Caren Shuubi Victor built @pregnancy_nutritiontz around one promise: MAMA ATAPATA — every mother will get what she needs. With 139,000 followers and 3,698 posts, she is not a lifestyle influencer who occasionally mentions products. She is a nutrition authority whose audience comes to her for pregnancy guidance, postpartum recovery, breastfeeding support, and child health — then acts on what she recommends.

Her audience buys through WhatsApp and DMs. They save her reels. They mention her name at checkout. When Caren tags your brand in an official Instagram collaboration, you are not buying an ad slot — you are borrowing trust she spent years building.

Caren Shuubi Victor

Caren Shuubi Victor

@pregnancy_nutritiontz
139KInstagram followers
3,698posts published
94%female audience
65%aged 25–34
Swahiliprimary language
Campaign proof

What brands get when they partner with Caren

1.7M+
Total views on a campaign (Reels + Stories + Posts) — full distribution to mothers
320K+
Accounts reached — mothers who saw your brand through Caren's content
900+
Saves — mothers actively bookmarking for future purchases
8K+
Likes — genuine endorsement from her engaged audience
50%+
Non-follower reach — cold new mothers discovering your brand
20s
Average watch time — full educational message delivered
16
Collaboration pieces — Reels, posts & Stories in one campaign
0
Paid boost — all results are organic, trust-driven

Caren's high follower engagement means campaigns consistently reach a substantial portion of her 139K loyal audience each month in addition to cold reach.

Why it works for brands

Not an ad. A trusted recommendation.

Trust transfer, not interruption

Mothers follow Caren for nutrition truth. When she introduces a stroller, a baby cot, or a bath basin inside her real daily routine, the audience receives it as guidance from someone they already trust — not as a sponsored interruption they scroll past.

Education sells better than showcases

The top-performing content led with a mother's problem — co-sleeping safety, travel comfort, bathing technique — then positioned the brand's product as the solution. Educational reels in this format have delivered over 100K views, 1,400+ likes and hundreds of saves in a single piece.

Official collaboration tags

Every piece used Instagram's collaboration feature, linking your brand account directly on the post. Content was cross-posted to Facebook at no extra production cost — doubling distribution without doubling the fee.

Built-in conversion paths

  • Trackable discount codes ("mention Madam Caren")
  • WhatsApp ordering prompts in captions
  • Profile visit spikes — mothers click through to research your brand
  • 911 saves — bookmarked for later purchase
Your buyer audience

The mothers your brand needs

Gender

94% women — the household decision-makers who buy baby products, book health services, and share recommendations with their networks.

Women
94%
Men
6%

Age

65% aged 25–34 — women actively having children, setting up nurseries, and making first-time purchase decisions for baby gear, nutrition, and health products.

25–34
65%
35–44
18%
18–24
8%

Cold reach

Up to 59% of viewers were not existing followers — meaning Caren introduces your brand to new mothers who have never seen your page before. You are not preaching to the choir. You are accessing her trust network.

Attention quality

Top reels held viewers for 16–21 seconds average. In a feed where most ads are skipped in 2 seconds, Caren's audience watches long enough to understand your product, hear the price, and save the post for later.

Beyond Instagram

Her private Mamas Communities

10,000+ mothers in active WhatsApp groups

These are not cold followers. Caren's Mamas Communities (NAEC) include dedicated groups and classes for each stage: first trimester through postpartum, lactation, toddler care, pre-pregnancy prep, and more. The women in these groups have already invested in her programmes and trust her recommendations deeply.

Warm, converted audiences for brands

Every mother in these communities has taken action — enrolling in paid classes, buying products via her guidance, and actively discussing solutions for pregnancy, recovery, and family health. When Caren integrates your brand into content that reaches these groups (or mentions in her classes), you access high-intent buyers who are ready to purchase.

Cross-promotion, exclusive offers, and direct WhatsApp pathways are available in partnerships.

Top performing content

The content that drove results for brands

Baby cot safety reel
#1 · 11 February
Baby Cot Safety — Co-sleeping Story
100,569 views · 59,290 reached · 1,430 likes · 199 saves
Stroller rural road post
#2 · 17 April
Stroller on Rural Road — Real Use Case
93,777 views · 33,760 reached · 949 likes · 473 profile visits
Baby carrier flight post
#3 · 14 April
Baby Carrier — First Flight with Baby
84,888 views · 29,010 reached · 927 likes · 85 saves
Brand fit

If your brand serves these categories, Caren is your channel

Baby products & gear

Strollers, cots, carriers, bath equipment — proven with 9 product categories and 100K+ views on educational reels.

Nutrition & supplements

Pregnancy vitamins, milk-boosting products, infant nutrition — her core authority. Audience already buys nutrition products through her WhatsApp.

Health & wellness clinics

Hospitals, polyclinics, maternal health services — her audience is actively pregnant or postpartum and seeking trusted providers.

Children's clothing & retail

In-store visits, try-on content, seasonal collections — store opening reel and clothes-fitting content already in portfolio.

Home & safety products

Thermometers, earmuffs, safety equipment — education-first content format proven with high save rates.

Family travel & lifestyle

Airport content, rural travel, safari gear — real-life integration that outperformed studio-style product shots.

Kitchen, cookery & appliances

Healthy cooking tools, blenders, meal prep gear — perfect for nutrition education and family meal content mothers actively seek.

Pregnancy & maternity apparel

Maternity wear, nursing clothes, comfortable pregnancy fashion — her audience is building wardrobes for this exact life stage.

Women's sports & active gear

Fitness equipment, activewear, wellness tools for moms — Caren shares her own workout routines and models an active pregnancy/postpartum lifestyle.

Campaign data

Results brands can expect

Date Content Format Views Reached Likes Saves
17 AprStroller Rural Road PostPost93,77733,76094928
AprStroller Store ReelReel25,41815,31942436
15 AprBaby Bed Benefits ReelReel15,34010,73220435
14 AprBaby Carrier Flight PostCarousel84,88829,01092785
13 AprBebeo Travel PostPost55,82120,2647475
12 AprEarmuffs Intro ReelReel28,88516,50110539
9 AprThermometer PostPost23,67712,7648424
—Baby Bathing Education ReelReel71,700—740120
4 AprNew Store Opening — MawasilianoReel14,36110,50716113
1 AprSoft Carrier ReelReel29,75619,61436955
—Earmuffs Safety ReelReel21,68813,53027564
6 MarBaby Bath Basin ReelReel44,34821,60549941
11 FebBaby Cot Safety ReelReel100,56959,2901,430199
9 FebBaby Beds Showcase ReelReel26,04418,15132025
7 FebTravel Cot ReelReel54,23835,066738140
5 FebStarter Packs AnnouncementReel15,4627,608762

Source: Instagram Insights · Representative documented results from a brand partnership · Feb–Apr 2026

What a partnership includes

What your brand can expect

Investment

Partnership packages for your brand

Contract-based monthly and long-term partnerships. All packages deliver educational Swahili-first storytelling, official Instagram collaboration tags, Story integration, Facebook cross-posting, and full post-campaign reporting.

1-Month Campaign

TZS 4,990,000

5 Reels (30–60s) • 6 Story sets • 2 static posts • Brand mentions & caption integration • Link placement • Full reporting

3-Month Partnership

TZS 12,000,000

15 Reels • 15 Story sets • 6 static posts • Educational + testimonial integrations • Consistent positioning • Full reporting

6-Month Partnership

TZS 19,800,000

30 Reels • 30 Story sets • 12 static posts • Deeper product education & repeated messaging • Long-term trust building

12-Month (Annual)

TZS 34,800,000

60 Reels • 60 Story sets • 24 static posts • Maximum visibility & deep integration • Strong positioning as trusted maternal brand

Custom scopes and add-ons (e.g. location shoots, product seeding, community group features) available. Contact for a tailored proposal.

Ready to reach Tanzania's mothers?

Partner with @pregnancy_nutritiontz and put your brand in front of 138,000+ women who trust Caren Shuubi Victor with their families' health and buying decisions.

Caren Shuubi Victor · +255 65 868 6290
Campaign management · Zillim AIO Systems · +255 760 962 379
Verified results

Every post & its analytics

Tap any screenshot to view full size. Real Instagram content and Insights from the Edras partnership — proof your brand can review before committing.

01

Stroller Rural Road Post

17 Apr 2026 · Post · 949 likes · 93,777 views · 33,760 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
02

Stroller Store Reel — AM FINALLY GETTING MINE

Apr 2026 · Reel · 424 likes · 25,418 views · 15,319 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
03

Baby Bed Benefits Reel

15 Apr 2026 · Reel · 204 likes · 15,340 views · 10,732 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
04

Baby Carrier Flight Post — Baby C Travel

14 Apr 2026 · Carousel · 927 likes · 84,888 views · 29,010 reached

Carousel slide
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
05

Bebeo Travel Post — B&W Carrier

13 Apr 2026 · Post · 747 likes · 55,821 views · 20,264 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
06

Earmuffs Intro Reel

12 Apr 2026 · Reel · 105 likes · 28,885 views · 16,501 reached

Replay frame
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
07

Infrared Thermometer Post

9 Apr 2026 · Post · 84 likes · 23,677 views · 12,764 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
08

Baby Bathing Education Reel

— · Reel · 740 likes · 71,700 views · — reached

Caption
Content
09

New Store Opening — Mawasiliano

4 Apr 2026 · Reel · 161 likes · 14,361 views · 10,507 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
10

Soft Carrier Reel

1 Apr 2026 · Reel · 369 likes · 29,756 views · 19,614 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
11

Earmuffs Safety Reel

— · Reel · 275 likes · 21,688 views · 13,530 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
12

Baby Bath Basin Reel — Beseni

6 Mar 2026 · Reel · 499 likes · 44,348 views · 21,605 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
13

Baby Cot Safety — Co-sleeping Story

11 Feb 2026 · Reel · 1,430 likes · 100,569 views · 59,290 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
14

Baby Beds Showcase Reel

9 Feb 2026 · Reel · 320 likes · 26,044 views · 18,151 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
15

Travel Cot Reel — Safari

7 Feb 2026 · Reel · 738 likes · 54,238 views · 35,066 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
16

Starter Packs Announcement

5 Feb 2026 · Reel · 76 likes · 15,462 views · 7,608 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview