Creator partnership · documented results

Work with Pregnancy Nutrition TZ

What one brand partnership delivered — and what your brand could access

This report documents real results from a February–April 2026 collaboration between @pregnancy_nutritiontz (Caren Shuubi Victor) and @the_edras — Tanzania's leading baby products retailer. Sixteen posts and reels. No paid boost. 1.7 million views including Stories. If your brand serves mothers, babies, wellness, nutrition, or family life — this is the audience you want, and this is the creator who reaches them with trust.

Creator@pregnancy_nutritiontz
Followers138,000+
NichePregnancy · postpartum · child nutrition
MarketTanzania · Swahili-first
Case study brand@the_edras · @edras_kids
Campaign period5 Feb – 17 Apr 2026
Edras partnership results
1,705,972
Total views on collaboration content — including Story views
323,721
Accounts reached — mothers who saw the brand through Caren
8,048
Organic likes — zero paid media spend
911 saves
Mothers bookmarked the content — the strongest purchase-intent signal on Instagram
The creator

Who is @pregnancy_nutritiontz?

Tanzania's most trusted maternal voice on Instagram

Caren Shuubi Victor built @pregnancy_nutritiontz around one promise: MAMA ATAPATA — every mother will get what she needs. With 138,000+ followers and 3,600+ posts, she is not a lifestyle influencer who occasionally mentions products. She is a nutrition authority whose audience comes to her for pregnancy guidance, postpartum recovery, breastfeeding support, and child health — then acts on what she recommends.

Her audience buys through WhatsApp and DMs. They save her reels. They mention her name at checkout. When Caren tags your brand in an official Instagram collaboration, you are not buying an ad slot — you are borrowing trust she spent years building.

Caren Shuubi Victor

@pregnancy_nutritiontz
138K+Instagram followers
3,600+posts published
94%female audience
65%aged 25–34
Swahiliprimary language
Campaign proof

What brands get when they partner with Caren

16
Collaboration posts & reels — fully tagged to your brand
100K+
Views on a single reel — cot safety story
85
New followers driven to the creator's page from campaign content
473
Profile visits from one post — mothers researching the brand
50%
Non-follower reach — cold audiences discovering your brand
21s
Average watch time on top reel — full message delivered
12
Reels — highest-reach format in the campaign
0
Paid boost — all results are organic
Why it works for brands

Not an ad. A trusted recommendation.

Trust transfer, not interruption

Mothers follow Caren for nutrition truth. When she introduces a stroller, a baby cot, or a bath basin inside her real daily routine, the audience receives it as guidance from someone they already trust — not as a sponsored interruption they scroll past.

Education sells better than showcases

The top-performing content led with a mother's problem — co-sleeping safety, travel comfort, bathing technique — then positioned the brand's product as the solution. The cot safety reel alone generated 100,569 views, 1,430 likes, and 35 new followers.

Official collaboration tags

Every piece used Instagram's collaboration feature, linking your brand account directly on the post. Content was cross-posted to Facebook at no extra production cost — doubling distribution without doubling the fee.

Built-in conversion paths

  • Trackable discount codes ("mention Madam Caren")
  • WhatsApp ordering prompts in captions
  • Profile visit spikes — mothers click through to research your brand
  • 911 saves — bookmarked for later purchase
Your buyer audience

The mothers your brand needs

Gender

94% women — the household decision-makers who buy baby products, book health services, and share recommendations with their networks.

Women
94%
Men
6%

Age

65% aged 25–34 — women actively having children, setting up nurseries, and making first-time purchase decisions for baby gear, nutrition, and health products.

25–34
65%
35–44
18%
18–24
8%

Cold reach

Up to 59% of viewers were not existing followers — meaning Caren introduces your brand to new mothers who have never seen your page before. You are not preaching to the choir. You are accessing her trust network.

Attention quality

Top reels held viewers for 16–21 seconds average. In a feed where most ads are skipped in 2 seconds, Caren's audience watches long enough to understand your product, hear the price, and save the post for later.

Top performing content

The posts that drove results

Baby cot safety reel
#1 · 11 February
Baby Cot Safety — Co-sleeping Story
100,569 views · 59,290 reached · 1,430 likes · 35 follows · 199 saves
Stroller rural road post
#2 · 17 April
Stroller on Rural Road — Real Use Case
93,777 views · 33,760 reached · 949 likes · 473 profile visits
Baby carrier flight post
#3 · 14 April
Baby Carrier — First Flight with Baby
84,888 views · 29,010 reached · 927 likes · 85 saves
Brand fit

If your brand serves these categories, Caren is your channel

Baby products & gear

Strollers, cots, carriers, bath equipment — proven in this campaign with 9 product categories and 100K+ views on a single reel.

Nutrition & supplements

Pregnancy vitamins, milk-boosting products, infant nutrition — her core authority. Audience already buys nutrition products through her WhatsApp.

Health & wellness clinics

Hospitals, polyclinics, maternal health services — her audience is actively pregnant or postpartum and seeking trusted providers.

Children's clothing & retail

In-store visits, try-on content, seasonal collections — store opening reel and clothes-fitting content already in portfolio.

Home & safety products

Thermometers, earmuffs, safety equipment — education-first content format proven with high save rates.

Family travel & lifestyle

Airport content, rural travel, safari gear — real-life integration that outperformed studio-style product shots.

Full campaign data

Every piece of content documented

Date Content Format Views Reached Likes Saves Follows
17 AprStroller Rural Road PostPost93,77733,760949284
AprStroller Store ReelReel25,41815,319424363
15 AprBaby Bed Benefits ReelReel15,34010,732204351
14 AprBaby Carrier Flight PostCarousel84,88829,010927853
13 AprBebeo Travel PostPost55,82120,26474751
12 AprEarmuffs Intro ReelReel28,88516,50110539—
9 AprThermometer PostPost23,67712,7648424—
—Baby Bathing Education ReelReel71,700—740120—
4 AprNew Store Opening — MawasilianoReel14,36110,507161131
1 AprSoft Carrier ReelReel29,75619,614369558
—Earmuffs Safety ReelReel21,68813,530275642
6 MarBaby Bath Basin ReelReel44,34821,605499415
11 FebBaby Cot Safety ReelReel100,56959,2901,43019935
9 FebBaby Beds Showcase ReelReel26,04418,151320251
7 FebTravel Cot ReelReel54,23835,06673814020
5 FebStarter Packs AnnouncementReel15,4627,6087621

Source: Instagram Insights · Campaign managed with professional creative direction · Feb–Apr 2026

What a partnership includes

What your brand can expect

Ready to reach Tanzania's mothers?

Partner with @pregnancy_nutritiontz and put your brand in front of 138,000+ women who trust Caren Shuubi Victor with their families' health and buying decisions.

Caren Shuubi Victor · +255 65 868 6290
Campaign management · Zillim AIO Systems · +255 760 962 379
Verified results

Every post & its analytics

Tap any screenshot to view full size. Real Instagram content and Insights from the Edras partnership — proof your brand can review before committing.

01

Stroller Rural Road Post

17 Apr 2026 · Post · 949 likes · 93,777 views · 33,760 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
02

Stroller Store Reel — AM FINALLY GETTING MINE

Apr 2026 · Reel · 424 likes · 25,418 views · 15,319 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
03

Baby Bed Benefits Reel

15 Apr 2026 · Reel · 204 likes · 15,340 views · 10,732 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
04

Baby Carrier Flight Post — Baby C Travel

14 Apr 2026 · Carousel · 927 likes · 84,888 views · 29,010 reached

Carousel slide
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
05

Bebeo Travel Post — B&W Carrier

13 Apr 2026 · Post · 747 likes · 55,821 views · 20,264 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
06

Earmuffs Intro Reel

12 Apr 2026 · Reel · 105 likes · 28,885 views · 16,501 reached

Replay frame
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
07

Infrared Thermometer Post

9 Apr 2026 · Post · 84 likes · 23,677 views · 12,764 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
08

Baby Bathing Education Reel

— · Reel · 740 likes · 71,700 views · — reached

Caption
Content
09

New Store Opening — Mawasiliano

4 Apr 2026 · Reel · 161 likes · 14,361 views · 10,507 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
10

Soft Carrier Reel

1 Apr 2026 · Reel · 369 likes · 29,756 views · 19,614 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
11

Earmuffs Safety Reel

— · Reel · 275 likes · 21,688 views · 13,530 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
12

Baby Bath Basin Reel — Beseni

6 Mar 2026 · Reel · 499 likes · 44,348 views · 21,605 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
13

Baby Cot Safety — Co-sleeping Story

11 Feb 2026 · Reel · 1,430 likes · 100,569 views · 59,290 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
14

Baby Beds Showcase Reel

9 Feb 2026 · Reel · 320 likes · 26,044 views · 18,151 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
15

Travel Cot Reel — Safari

7 Feb 2026 · Reel · 738 likes · 54,238 views · 35,066 reached

Caption
Content
Insights — Audience age
Insights — Audience gender
Insights — Overview
16

Starter Packs Announcement

5 Feb 2026 · Reel · 76 likes · 15,462 views · 7,608 reached

Content
Insights — Audience age
Insights — Audience gender
Insights — Overview